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Use of Berkeley Lab Name, Logo, Letterhead, and Brand

    Title:

    Use of Berkeley Lab Name, Logo, Letterhead, and Brand

    Publication date:

    3/8/2017

    Effective date:

    3/5/2015

    BRIEF

    Policy Summary

    This policy describes how to request permission to use the Berkeley Lab logo and name or to access approved versions.

    Who Should Read This Policy

    This policy applies to all employees who print publications or create products that require the use of the Berkeley Lab logo or name.

    To Read the Full Policy, Go To:

    The POLICY tab on this wiki page

    Contact Information

    Public Affairs/Creative Services or Communications Manager
    pad@lbl.gov or cso@lbl.gov

    Title:

    Use of Berkeley Lab Name, Logo, Letterhead, and Brand

    Publication date:

    3/8/2017

    Effective date:

    3/5/2015

    POLICY

    A. Purpose

    At times, Lawrence Berkeley National Laboratory (Berkeley Lab) divisions, employees, or departments may need to use the Laboratory's logo, name, or other identifying mark for print publications or items for distribution, or to promote events.

    This policy describes how to request permission to use the Berkeley Lab logo and name or to access approved versions.

    B. Persons Affected

    This policy applies to all employees who print publications or create products that require the use of the Berkeley Lab logo or name.

    C. Exceptions

    Not applicable

    D. Policy Statement

    1. Use of Name and Logo
      1. Lawrence Berkeley National Laboratory is the official, legal name of the Laboratory, to be used in formal publications, such as on the cover and title page of all major reports (e.g., reports requiring a report number from the Report Coordination Office), and on first mention in any text reference. Berkeley Lab, the short form of the official name, is preferred for common usage in publications and events intended for a public (non-Laboratory) audience. Berkeley Lab also appears on the official Berkeley Lab logo. In situations in which an acronym is required, LBNL should be used.
      2. The official Berkeley Lab logo is available in a variety of forms, and should be used in the design of all Laboratory publications, including flyers, handouts, posters, and Web sites; and visual (e.g., PowerPoint, posters) representations. The official logo must be used as designated without alterations. The use of other logos or graphic symbols displayed with the official logo must be approved by the Department Head of Public Affairs.
      3. Questions regarding appropriate use of the Laboratory name and logo in text and design should be directed to the Department Head of Public Affairs. In all cases, Public Affairs has the authority to limit or exclude the use of the Laboratory logo in products or materials deemed inappropriate or harmful to the reputation of the Laboratory.
    2. Use of Letterhead
      1. Official Berkeley Lab stationery in standard and approved nonstandard variations must be used for all official external correspondence. Standard stationery may be ordered through Public Affairs/Creative Services (PA/CS) Printing Services or obtained electronically via a public server. Nonstandard stationery may be ordered through CSO.
      2. Requirements for Nonstandard Berkeley Lab Letterheads
        1. All nonstandard letterheads must include the official Laboratory logo at the top and the following text at the bottom of the first page: Lawrence Berkeley National Laboratory, One Cyclotron Road, Berkeley, California 94720. Laboratory or program telephone and fax numbers are permissible as part of the letterhead.
        2. Laboratory divisions may include the division name and telephone number in the letterhead. The use of additional divisional/center or group logos is not permitted on either standard or approved nonstandard letterheads.
        3. National centers located at Berkeley Lab, approved Berkeley Lab science centers, or other major organizational units may add their names to the letterhead if they can show a need for having their own letterhead. Appropriate application of name, including placement and type size, will be provided by PA/CS. Federal regulations prohibit showing an individual's name.
        4. Printing must be done in black or blue ink. The official blue PMS color number is available through PA/CS.
    3. Approval of Nonstandard Letterheads
      1. The California Education Code and University of California policy prohibit unauthorized use of the University's name and seal. Authority to approve the use of the University's name and seal has been delegated to the Laboratory Deputy Director for Operations. The University seal may not be used on Laboratory letterhead and business cards unless specifically authorized by the Deputy Director for Operations. Use of the University seal must be limited to official University business within the course and scope of the individual's employment.
      2. Requests for approval of nonstandard letterheads should be sent from the cognizant division director to the Department Head of Public Affairs.
    4. Video Usage. Questions regarding appropriate use of the Laboratory name and logo in video formats should be directed to the Head of Public Affairs. In all cases, Public Affairs has the authority to limit or exclude the use of the Laboratory logo in products or materials deemed inappropriate or harmful to the reputation of the Laboratory.

    E. Roles and Responsibilities

    Managers, supervisors, and employees have the responsibility to adhere to the provisions of this policy.

    F. Definitions/Acronyms

    None

    G. Recordkeeping Requirements

    None

    H. Implementing Documents

    None

    I. Contact Information

    Public Affairs/Creative Services or Communications Manager
    pad@lbl.gov or cso@lbl.gov

    J. Revision History

    Date

    Revision

    By whom

    Revision Description

    Section(s) affected

    Change Type

    3/8/2017 3.2 M. Stoufer Update "Chief Operating Officer" position title to "Deputy Director for Operations" All Editorial
    6/29/2016 3.1 J. Weiner Periodic review All Minor

    3/5/2015

    3

    J. Weiner

    Revised to include video review

    D.4

    Major

    6/24/2013

    2

    J. Weiner

    Clarify responsibility for use of logo

    D.1.c

    Major

    5/22/2012

    1

    J. Weiner

    Rewrite for wiki (policy)

    All

    Minor

    1/2/2012

    0

    J. Weiner

    Rewrite for wiki (brief)

    All

    Minor

    DOCUMENT INFORMATION

    Title:

    Use of Berkeley Lab Name, Logo, Letterhead, and Brand

    Document number

    10.07.002.000

    Revision number

    3.2

    Publication date:

    3/8/2017

    Effective date:

    3/5/2015

    Next review date:

    6/29/2019

    Policy Area:

    Public Info/External Relations

    RPM Section (home)

    Info Management

    RPM Section (cross-reference)

    Section 1.21(A)(B)

    Functional Division

    Public Affairs

    Prior reference information (optional)

     

    Source Requirements Documents

    Implementing Documents

    None

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