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Communications on Notable Achievements, Events

    Title:

    Communications on Notable Achievements, Events

    Publication date:

    7/25/2014

    Effective date:

    7/7/2011

    BRIEF

    Policy Summary

    Berkeley Lab's many scientific achievements, associated events, and accomplishments are an important source of news for communicating the value, identity, and visibility of the Laboratory. This information is made available to the media and to internal and external audiences, including the general public, through the Communications and Media Relations (CMR) unit.

    This policy describes how news releases and other documents prepared for general audiences about or on behalf of the Laboratory should be developed in consultation with CMR to maintain accuracy and coherence in representing the Laboratory.

    Who Should Read This Policy

    • Any employee who may have, or may be a part of, a newsworthy story or event, or have information he or she wants to share with the general public
    • Any employee or division having information to share with primarily the Laboratory audience via Today at Berkeley Lab (TABL)

    To Read the Full Policy, Go To:

    The POLICY tab on this wiki page

    Contact Information

    Communications Manager
    Public Affairs
    pad@lbl.gov

    Title:

    Communications on Notable Achievements, Events

    Publication date:

    7/25/2014

    Effective date:

    7/7/2011

    POLICY

    A. Purpose

    This policy describes how news releases and other documents prepared for general audiences about or on behalf of Lawrence Berkeley National Laboratory (Berkeley Lab) should be developed in consultation with the Communications and Media Relations (CMR) unit to maintain accuracy and coherence in representing the Laboratory.

    B. Persons Affected

    • Any employee who may have, or may be a part of, a newsworthy story or event, or have information he or she wants to share with the general public
    • Any employee or division having information to share with primarily the Laboratory audience via Today at Berkeley Lab (TABL)

    C. Exceptions

    Not applicable

    D. Policy Statement

    1. Berkeley Lab's scientific achievements and associated events and accomplishments are an important source of news and communicate the value, identity, and visibility of the Laboratory. This information is made available to the media and to internal and external audiences, including the general public, through the CMR unit. Public information documents (e.g., news releases) prepared for general audiences about or on behalf of the Laboratory should be developed in consultation with CMR to maintain accuracy and coherence in representing the Laboratory.
    2. Laboratory divisions and employees who identify items of potential public interest should contact CMR to discuss their prospective use for news or promotional purposes. CMR will propose appropriate vehicles for dissemination and prepare the information materials accordingly. CMR disseminates news about the Laboratory to external audiences through news releases, brochures, and leaflets, as well as online sources including social media. Information for employees is furnished internally through[ Today at Berkeley Lab|http://today.lbl.gov] and externally via the Berkeley Lab News Center. A specified approval process is followed for news releases to ensure accuracy and validity, including final approval by division directors and the Laboratory director, as needed. For more information, contact the CMR Manager at pad@lbl.gov.
    3. Laboratory contacts with the news media should be coordinated through CMR, which handles requests for information and interviews from print, broadcast, and online media; arranges special media events (i.e., news conferences, photography, TV/radio coverage); and originates or coordinates media-related contacts for Laboratory activities. CMR may arrange for media representatives to interview Laboratory staff directly, in which case a communications specialist may be present or may participate.
    4. Laboratory staff who are independently approached by reporters should advise CMR before the interview. Questions regarding the appropriateness or content of an interview, or requests to set up such an interview, should be forwarded to the Manager of CMR. When employees give opinions as independent professionals, they must state clearly that they are speaking for themselves and not on behalf of the Laboratory or the University of California. Official statements to the media on behalf of the Laboratory as a whole should be developed in coordination with CMR. The CMR Manager serves as the Laboratory spokesperson or coordinator for official public announcements.
    5. Specialists from CMR are available to assist in preparation and training for news interviews, to help develop materials for public interest and public presentations, and to review the design of general-interest publications.

    E. Roles and Responsibilities

    Managers, supervisors, and employees have the responsibility to adhere to the provisions of this policy

    F. Definitions/Acronyms

    None

    G. Recordkeeping Requirements

    None

    H. Implementing Documents

    None

    I. Contact Information

    Communications Manager
    Public Affairs
    pad@lbl.gov

    J. Revision History

    Date

    Revision

    By whom

    Revision Description

    Section(s) affected

    Change Type

    3/9/2012

    1

    J. Weiner

    Rewrite for wiki

    all

    Minor

    7/25/2014

    1.1

    J. Weiner

    Reviewed 7/24/2014.

    Next Review date

    Minor

    DOCUMENT INFORMATION

    Title:

    Communications on Notable Achievements, Events

    Document number

    10.07.001.000

    Revision number

    1.1

    Publication date:

    7/25/2014

    Effective date:

    7/7/2011

    Next review date:

    7/25/2017

    Policy Area:

    Public Info/External Relations

    RPM Section (home)

    Info Management

    RPM Section (cross-reference)

    Section 5.01(A)

    Functional Division

    Public Affairs

    Prior reference information (optional)

    RPM, Chapter 5, Section 5.01(A)

    Source Requirements Documents

    Contract 31, Clause I.64, DEAR 952.204-75, Public Affairs

    Implementing Documents

    None

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