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Communications on Notable Achievements, Events

Title:

Communications on Notable Achievements, Events

Publication date:

3/9/2012

Effective date:

7/7/2011

BRIEF

Policy Summary

Berkeley Lab's many scientific achievements, associated events, and accomplishments are an important source of news for communicating the value, identity, and visibility of the Laboratory. This information is made available to the media and to internal and external audiences, including the general public, through the Communications and Media Relations (CMR) unit.

This policy describes how news releases and other documents prepared for general audiences about or on behalf of the Laboratory should be developed in consultation with CMR to maintain accuracy and coherence in representing the Laboratory.

Who Should Read This Policy

  • Any employee who may have, or may be a part of, a newsworthy story or event, or have information he or she wants to share with the general public
  • Any employee or division having information to share with primarily the Laboratory audience via Today at Berkeley Lab (TABL)

To Read the Full Policy, Go To:

The POLICY tab on this wiki page

Contact Information

Communications Manager
Public Affairs
pad@lbl.gov

Title:

Communications on Notable Achievements, Events

Publication date:

3/9/2012

Effective date:

7/7/2011

POLICY

A. Purpose

This policy describes how news releases and other documents prepared for general audiences about or on behalf of Lawrence Berkeley National Laboratory (Berkeley Lab) should be developed in consultation with the Communications and Media Relations (CMR) unit to maintain accuracy and coherence in representing the Laboratory.

B. Persons Affected

  • Any employee who may have, or may be a part of, a newsworthy story or event, or have information he or she wants to share with the general public
  • Any employee or division having information to share with primarily the Laboratory audience via Today at Berkeley Lab (TABL)

C. Exceptions

Not applicable

D. Policy Statement

  1. Berkeley Lab's scientific achievements and associated events and accomplishments are an important source of news and communicate the value, identity, and visibility of the Laboratory. This information is made available to the media and to internal and external audiences, including the general public, through the CMR unit. Public information documents (e.g., news releases) prepared for general audiences about or on behalf of the Laboratory should be developed in consultation with CMR to maintain accuracy and coherence in representing the Laboratory.
  2. Laboratory divisions and employees who identify items of potential public interest should contact CMR to discuss their prospective use for news or promotional purposes. CMR will propose appropriate vehicles for dissemination and prepare the information materials accordingly. CMR disseminates news about the Laboratory to external audiences through news releases, brochures, and leaflets, as well as online sources including social media. Information for employees is furnished internally through Today at Berkeley Lab and externally via the Berkeley Lab News Center. A specified approval process is followed for news releases to ensure accuracy and validity, including final approval by division directors and the Laboratory director, as needed. For more information, contact the CMR Manager at pad@lbl.gov.
  3. Laboratory contacts with the news media should be coordinated through CMR, which handles requests for information and interviews from print, broadcast, and online media; arranges special media events (i.e., news conferences, photography, TV/radio coverage); and originates or coordinates media-related contacts for Laboratory activities. CMR may arrange for media representatives to interview Laboratory staff directly, in which case a communications specialist may be present or may participate.
  4. Laboratory staff who are independently approached by reporters should advise CMR before the interview. Questions regarding the appropriateness or content of an interview, or requests to set up such an interview, should be forwarded to the Manager of CMR. When employees give opinions as independent professionals, they must state clearly that they are speaking for themselves and not on behalf of the Laboratory or the University of California. Official statements to the media on behalf of the Laboratory as a whole should be developed in coordination with CMR. The CMR Manager serves as the Laboratory spokesperson or coordinator for official public announcements.
  5. Specialists from CMR are available to assist in preparation and training for news interviews, to help develop materials for public interest and public presentations, and to review the design of general-interest publications.

E. Roles and Responsibilities

Managers, supervisors, and employees have the responsibility to adhere to the provisions of this policy

F. Definitions/Acronyms

None

G. Recordkeeping Requirements

None

H. Implementing Documents

None

I. Contact Information

Communications Manager
Public Affairs
pad@lbl.gov

J. Revision History

Date

Revision

By whom

Revision Description

Section(s) affected

Change Type

3/9/2012

1

J. Weiner

Rewrite for wiki

all

Minor

DOCUMENT INFORMATION

Title:

Communications on Notable Achievements, Events

Document number

10.07.001.000

Revision number

1

Publication date:

3/9/2012

Effective date:

7/7/2011

Next review date:

7/72014

Policy Area:

Public Info/External Relations

RPM Section (home)

Info Management

RPM Section (cross-reference)

Section 5.01(A)

Functional Division

Public Affairs

Prior reference information (optional)

RPM, Chapter 5, Section 5.01(A)

Source Requirements Documents

Contract 31, Clause I.64, DEAR 952.204-75, Public Affairs

Implementing Documents

None

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